Toyota Remains One of the World’s Most Valuable Automaker

2020 Toyota Prius Prime with Family | Mishawaka, IN

With the brand’s diverse lineup of affordable-yet-comfortable vehicles, significant advancements in the realm of fuel efficiency, and generous owner perks, it’s no wonder Toyota is one of the most beloved OEMs globally. According to the most recent BrandZ rankings, Toyota is one of the most valuable automakers in the world.

The “2020 Top 100 Most Valuable Global Brands” list from BrandZ ranks Toyota as the 48th most valuable brand in the world. Toyota was the only automaker on the list to crack the top 50, which shows that Toyota’s brand valuation is similar to some of the biggest juggernauts in the corporate world. The ranking values Toyota’s brand worth at a whopping $28.4 billion.

Experts suggest that the most valuable automakers — including Toyota — clearly demonstrate to consumers a commitment to future alternative fuel technologies like hybrid powertrains and hydrogen fuel cells. The brand’s dedication to serving Toyota vehicle owners is the most important contributing factor to its high brand valuation. “Toyota is creating differentiation not necessarily from design, but what they do provide is outstanding customer care and value,” said Kantar’s Guillaume Saint.

Visit Jordan Toyota in Mishawaka, IN, to see why Toyota is the most valuable automakers in the world. We’ll set you up with test drives of some of the newest models in our inventory.

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